A Door from Hell
August 30, 2018
At first, I noticed my own inability to open that door between the second and third floor of the main North Campus building. I’m sure you know which one I’m talking about because you also surely get it wrong. I remember one time when I tried to open it and got it wrong, I complained to the guy behind me and he said: “I’ve been here for a year and I still get it wrong every. single. time.”
Then, I spent a pause watching people going down to the cafeteria through that door and I noticed that almost no one could use it properly! I even caught one student, using it twice in the 15 minutes span and get it wrong both times.
It reminded me a Vox video I watched a long time ago. I’m posting it here:
“If you continually get it wrong and other people continue to get it wrong, it’s a good sign it is a really bad door”
The conclusion is this: It’s not your fault you are unable to open that door, it is simply poorly designed.
I love thinking about this because it makes you realize even simple things are more complicated than they look and need some much iteration to make it perfectly usable.
Design is everywhere we look. All the small details have been created with the purpose of being used by humans. I like thinking that optimization starts with little things such as making doors easy to open.
We could extend the reasoning to User Experience in Technology. All websites/apps/programs should be created keeping this in mind. We are all organic machines that react and think alike. So to all future creators and entrepreneurs: Operability and Feedback will make us want to use your product!
Don’t be the bad door guy/gal!
A harmonious Monday morning starts with a harmonious door.
Please IESE, make this door harmonious again!
**EDIT: I actually realised that I’m ranting about this door, but offer no explanation nor solution to the problem so here it goes:
It is actually what designers call a “Norman” door. These doors have 2 characteristics:
- The design of the door tells you to do the opposite of what you’re actually supposed to do.
- The door gives you the wrong signal and needs a sign to correct it.
This theory was created by Don Norman, in his book The design of Everyday things.
THE INTERESTING PART IS HERE:
When you are coming from the stairs you should PULL
when you are coming from outside, you should PUSH.
If you can’t remember that, there is a visual trick to get it right:
There is a little metal pad that is blocking the door on the high part of the doorframe that prevents it to open toward the outside of the building.
Look up before opening, and you’ll see what you’re supposed to do.
Best of luck!
Waïna Landauro is driven to work for good, using technology through business. IESE MBA class of 2020, Google internship summer 2019, and ASICS startup adviser, he loves to be around smart and driven people. He’s currently looking for his next role – starting April 2020.